©24
E-commerce
Wrongs & Rebels is a premium urban-wear label out of Bangladesh, cut and finished locally, sold to an audience that treats fit and colourway as the entire decision. We built the storefront: a custom Shopify theme carrying close to a hundred styles across tops, bottoms and outerwear, with every colourway of a garment living on one product page instead of scattered through the catalogue.
( Concept )
The brand's personality lives in the garment name and the colourway. Everything else on the page is in the way. So the theme was built around the product card and almost nothing else. One image that loads fast on a mid-range phone over mobile data, the fit named in plain words, every colour of a style reachable without a back button. Collections are shallow on purpose: two taps from the homepage to a size selection. The rest is the unglamorous half that decides whether a clothing brand survives its own growth. Returns and exchanges run through a portal instead of a DM, stock stays honest at the variant level, and a two-person team can restock and re-merchandise on a Sunday night without calling us.
