©25
E-commerce
Lively Root is a US direct-to-consumer nursery selling live indoor and outdoor plants, shipped from the growing bench to the doorstep. The work covered the storefront a living catalogue actually needs: pot personalisation, a gifting subscription, a finder quiz, and a rewards programme, all held inside one Shopify theme running across two stores.
( Concept )
Selling a plant online is not selling a product. It is selling a living thing that has to survive a courier, to a customer who is quietly afraid of killing it. So the store answers the fear before it sells anything. Pet friendly, easy care and smart watering are filters, not footnotes. The quiz takes someone who cannot name a single houseplant and hands them one they can keep alive. Care instructions travel with the order, and the happiness guarantee is stated where the doubt happens, at the point of adding to cart. Then the gifting layer, because most plants bought online are bought for someone else. Engraved pots, a monthly subscription that arrives as a surprise, and a rewards club that gives a one-off gift buyer a reason to come back for themselves.
