©25
E-commerce
Rovor makes technical outerwear at the luxury end: handmade in Italy, developed and tested in the Rocky Mountains, priced from around nine hundred dollars to just under two thousand. The store had to carry that price without apologising for it, so we built an editorial Shopify theme where film and photography do the selling and the product grid stays out of the way until it is wanted.
( Concept )
At this price nobody is comparing spec sheets. They are deciding whether they believe you. The theme is built for belief. Full-bleed film, long editorial runs and shoppable video sit ahead of the grid, so the first thing a visitor meets is a mountain and a garment in it, not a price and a swatch. Product pages read like a dossier: where it was made, what it was tested against, what the series means. Seasons are the real workload for a brand like this, so the theme was handed over as a system rather than a page. A new drop is a new set of assets dropped into an existing rhythm, not a rebuild.
