24
Branding
MOVIEN is a cinema platform that brings together digital entertainment and the physical experience of watching a film. From online video content and social platforms to a real world movie theater, the brand creates multiple ways for audiences to discover and experience stories.
( Concept )
The idea behind MOVIEN was to create something that felt larger than a streaming platform or a traditional cinema. The brand was developed around the changing way people consume entertainment today, where a movie can begin on a phone, continue through social media, and eventually find its way to the big screen. MOVIEN was shaped as a platform that connects these experiences while keeping cinema at its heart.
