©23
Campaign
The official merchandise launch for Marvel, Disney, and Star Wars in Bangladesh. Bringing three of the world’s heaviest intellectual properties to a new market required a campaign that felt globally compliant but locally resonant. Guided by Art Director Imtiaz Kabir, the visual rollout had to carry the weight of these massive cinematic universes across digital, retail, and experiential touchpoints.
( Concept )
You do not redesign Darth Vader or Mickey Mouse. The job of a merchandise launch is not to invent a new brand, but to build a stage for existing royalty. The challenge is fighting the clutter. So the campaign was built around pure fandom and spotlighting the product. We leaned heavily into the established design languages of each franchise, creating distinct visual zones that prevented Marvel's high-energy aesthetic from clashing with Disney's classic charm or Star Wars' cinematic scale. Everything from social teasers to physical retail displays was engineered to trigger instant recognition. It is a system built to handle strict global brand guidelines while still generating the local hype that translates directly to sales.
